Our solutions are designed for maximizing the customer value
and efficiently engaging with prospects
We'll start with WHAT, HOW and WHERE:
PROBLEM TO BE SOLVED:
1. You want to optimize your web site metrics.
What we'll do:
2. You want to optimize and improve your business metrics.
What we'll do:
WE’LL IDENTIFY:
- All possible factors that can impact sales
- The scope of planning and the channels that need to be
considered
- Return Of Investment (ROI) of each marketing activity
- Effectiveness of new campaigns
- Various scenarios of your campaigns and do adjustment based
on market events
- Customers segments by behaviors and generates business
insights through appropriate customer tracking.
- Your customers acquisition and retention.
In prioritizing spending on retention efforts, results can be greatly
improved via an emphasis on an early intervention based on
customer behavior.
- Your customers attrition (i.e. losing company’s customer base).
It happens often as a result of older customers aging or moving on and
fewer newer customers opting in. It is usually found when a company has
failed to adapt its product to changing trends.
- Your customers churn (i.e. customers stop doing business with a company).
Customers often churn when they have a difficult time finding
success with company’s product. Generally, it's more difficult and expensive
to acquire new customers and win back attriting customers than to
retain existing customers. Thus, it’s important for companies to
understand the reasons customers churn and estimate the risk
associated with individual customers.
- Customer Experience/Value
- Life Time Value (LTV). This business metric captures the profits over a
future time window, helps to decide investment in a single customer
and identifies key levers (though, not all customers are created equal:
some small number (less than 20%) can generate more than 50% of
profit, while another small cohort (less than 10%) may generate
even negative profit).
WE’LL RECOMMEND:
- Improvement that can be made to increase revenue
- How to allocate spending to maximize Return Of Investment (ROI)
- Generate a product list that that likely to be repurchased by customers and
the expansion of purchases in new categories
